Founder & owner of The Peached Tortilla, Eric Silverstein, did not take the traditional route into the hospitality world. The former litigator always had a passion for food and aspired to become an entrepreneur, so he decided to combine the two by opening a food truck. His first truck opened in Austin in September 2010 and The Peached Tortilla empire has since expanded into several food trucks, a brick-and-mortar restaurant, a catering business and an event space, Peached Social House, which opened in 2016. He opened a new outpost of The Peached Tortilla in the Austin-Bergstrom International Airport in the spring of 2018 and his newest concept, Bar Peached, in January of 2019. His first cookbook, “The Peached Tortilla: Modern Asian Comfort Food from Tokyo to Texas,” is due out in May of 2019.
Silverstein was born in Tokyo, Japan where he lived for 10 years before moving to Atlanta, GA. Then in 2010, at the age of 27, he ventured to Austin for the sunny weather and friendly people. It was his upbringing in both the Peach State and his “atypical” approach to food that inspired Silverstein to name his business “The Peached Tortilla.” His style of cooking is heavily influenced by Japanese, Chinese and Malaysian cuisine from his time growing up in Japan, with hints of flavors from his time spent in the South.
Instead of going to culinary school, Silverstein turned to mentors and other industry professionals to help marry his passions for food and business. His approach at The Peached Tortilla is customer-centric — he wants guests to always have a good experience and leave satiated. Silverstein is consistently working closely with his team to make things more delicious and better tasting. He keeps his hands in every element of the business and maintains the mindset that his job is to not only to provide a great experience for guests, but to also provide an opportunity for his staff to grow and flourish.
Silverstein was named one of Plate Magazine’s “30 Up and Coming Chefs in America” and a “Rising Star” by FSR Magazine in 2016. He is also a founding partner of the ‘Trailer Food Tuesday’ series that takes place each summer at Austin’s Long Center and an ambassador for TouchBistro.
When Silverstein isn’t working, he spends his time eating out at restaurants around Austin, spending time with his wife, Kristine, and their young son, or watching his favorite sports teams.